Get to know more about the family and ideas that shaped this company from the ground up. Two brothers with a passion for groceries, quality and value that changed the supermarket landscape with the best customer service available. Read on and find out how this came to be and the events that shaped Gelson's Markets to what it is today.
On a warm summer morning in July 1951, two boyishly enthusiastic young men wrote the stirring first paragraph of an ongoing and endlessly appetizing story, as they cut the ribbon on the very first Gelson’s supermarket. The Burbank store may have been distant in miles but not in spirit from Eugene and Bernie Gelson’s parents’ Iowa grocery store, where the boys learned the importance of exemplary customer service — which to them meant giving every last person who walked in the door the very best in quality, selection, and value.