NORMS iconic sawtooth pennant sign, originally designed for the La Cienega location, continues the Googie trend. Founder Norm Roybark and architect Eldon Davis actually drew the concept for the sign on a napkin! The original metal sign at La Cienega has letters that wash and flash, a feature that only exists at a handful of other locations. As technology continues to evolve, so does the NORMS sawtooth. NORMS Claremont now boasts the first freeway pennant, towering at 100 feet high, and NORMS Pico Rivera has the first digital pennant.
